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Bet365 Sportsbook Making Some Moves

There are some big names when it comes to the United States sports betting industry, and most people tend to think of DraftKings and FanDuel. Those two operators do continue to lead the way when it comes to legal sports betting, but there are some other operators that are solid.

One of the operators looking to make the biggest move is bet365 Sportsbook, and it is going to start being available in more and more states as the time goes on. This is an operator that has a massive presence in the international market, but it has recently started to launch in many states throughout the country.

This sportsbook has actually been around much longer than companies such as DraftKings and FanDuel, and it will provide a great overall experience. By the end of 2023, bet365 could end up challenging the leaders in market share in some states.

Time to Launch in Arizona

The Arizona Department of Gaming recently opened up three more sports betting licenses, and bet365 was announced as one of those winners. Arizona has become a massive sports betting market in the United States, and bet365 is expected to make it an even better market.

There are actually two licenses still available in Arizona as there have been some companies that have yet to submit an official application. The ADG was more than happy to award bet365 Sportsbook with a license as this operator is quickly becoming popular throughout the country.

In order to launch in the state of Arizona, bet365 Sportsbook was able to form a partnership with the Ak-Chin Indian Community. The Ak-Chin tribe has been looking for a new partner ever since Fubo Sportsbook decided to get out of the U.S. sports betting market.

Arizona has been dominated by the two biggest names in the sports betting industry as DraftKings and FanDuel have combined for 65% of the online market share through April.

An Aggressive Approach

It seemed as if bet365 Sportsbook was willing to sit back and stay out of the U.S. sports betting market altogether, but things have changed in a big way of late. The temptation for money simply became too much for bet365, and it has been trying to gobble up as many online sports betting licenses as possible.

At the start of the 2022 NFL season, bet365 Sportsbook was only available to bettors in Colorado and New Jersey. Things are going to look much different for bet365 Sportsbook this time around as it is now available to more than 30 million residents.

Bet365 will also be offering online sports betting to customers in Arizona, Iowa, Kentucky, Ohio, and Virginia during the 2023 NFL season. While bet365 Sportsbook still has to prove that it can compete in the U.S. it has done a great job of launching in some of the top markets.

This operator does have to try and find a partner in states with legal sports betting, and that is going to limit the opportunities that are available.

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