Chicago Bears Partner with Local Rivers Casino

The Chicago Bears and Rivers Casino have announced a multi-year partnership. This will mark the first partnership for the Bears in the casino and sportsbook industries. The relationship is expected to give Rivers Casino a lot more foot traffic in the state.

Details of the Partnership

More NFL teams are starting to partner with casinos and sportsbooks. It’s no secret that the sports betting industry is trending in a direction where it’s legal throughout the United States. This has caused sports teams to form partnerships to take advantage of the lucrative market.

The Bears signed its first multiyear exclusive deal with Rivers Casino. Under the partnership, BetRivers will become the official sportsbook of the Chicago Bears. The Rivers Casino in Des Plaines, Illinois will become the official casino of the franchise.

Both sides are very excited about the partnership. It’s impressive for a sportsbook to partner with any professional sports franchise, so this deal will help BetRivers grow in the United States. The Bears should help drive local attention for BetRivers, which will give them additional earnings.

Bears President and CEO Ted Phillips was quoted in the press release announcing the deal. He said, “We are incredibly excited to announce BetRivers and Rivers Casino as our first multiyear exclusive partner in the Sportsbook and Casino categories. We look forward to connecting with our fans in fun and unique ways through these avenues and couldn’t be prouder to be building this relationship with a hometown company.”

Promotional Requirements

The Bears will promote BetRivers and the Rivers Casino. They will receive a mix of stadium signage throughout Soldier Field. Additionally, the Bears will advertise the platform and property through email and social media.

The franchise offers a free game through their app, which is powered by Verizon. BetRivers will be the title sponsor for the game on the app, where fans can win real prizes and exclusive experiences.

BetRivers will offer extra promotions in the Chicago market for wagers on the Bears. The two conglomerates will work together to generate revenue through the partnership. Neil Bluhm, the Executive Chairman & Co-Founder of Rush Street Interactive and Rush Street Gaming, was also quoted in the press release.

Bluhm said, “As a lifelong Bears fan, I am thrilled to have BetRivers and Rivers Casino partner with our hometown NFL team, the Chicago Bears, as the organization’s only Official Sportsbook and Casino Partner. We look forward to expanding our relationship with the Bears and their dedicated fan base and offering innovative products and promotions as we remain committed to delivering a first-rate customer experience. This partnership also reinforces our commitment to hometown teams in states where we have our online and land-based sportsbooks.”

BetRivers is one of the best books in legal betting for promotions. The site derives its bonuses from its location to focus on hometown teams. This is a unique concept in the legal wagering industry.

The partnership with the Bears will only enhance this partnership in Illinois. Chicago will open the season on September 12 at 8:20 PM ET in Los Angeles against the Rams.