Sportsbooks are continuing the trend of partnering with major sports leagues and teams. NASCAR and BetMGM just announced a multi-year sports betting partnership.
BetMGM is a big name in the industry and has been creating several partnerships lately. They will now have more extensive options for racing fans.
“Partnering with a best-in-class operator like BetMGM positions NASCAR to build on the positive energy and momentum we’re seeing around gaming and in particular the live in-race experience,” said Scott Warfield, NASCAR Managing Director, Gaming. “We’re excited to have such an iconic brand on board to expand our offerings and deepen our engagement with the most passionate fans in sports.”
BetMGM will have the right to NASCAR marks and to promote them on their mobile app, website, social media accounts, and their retail locations. Promotions of BetMGM will also occur on all of NASCAR’s platforms.
BetMGM has continuously been expanding its portfolio of the types of bets and markets offered. They continue to be a trailblazer in the industry when it comes to partnerships.
In 2019, NASCAR joined the National Center for Responsible Gaming. They were the first sports league to do so.
Growth in Popularity
Many fans turned to NASCAR while there was a lack of action in sports over the summer. They even introduced an eNascar racing series that had a lot of success. Just this year, BetMGM has seen NASCAR grow by 1,300% on the platform.
One of the best things that will be added for fans is in-race betting. This is something that is growing in several sports and will be perfect for NASCAR.
Options like these will get fans more engaged and provide a better experience. Whether at the race or home, the betting app will allow fans to stay active in the event.
“We’re excited to work with the NASCAR team to build immersive sports betting experiences that 21st-century racing fans crave,” said Matt Prevost, BetMGM’s Chief Marketing Officer. “BetMGM’s unparalleled betting technology combined with NASCAR’s iconic races will create a superior betting experience for racing fans all over the United States.”
After many of BetMGM’s recent deals, it will be neat to see how much fan engagement improves numbers in their markets.
Betting this Weekend
BetMGM is currently offered in seven states, but plan to be in 11 by the end of the year. However, because of this deal, these two will be working on a free-to-play game.
This weekend, they are offering a promotion to celebrate the deal. Sunday, NASCAR will have their debut of the Daytona Road Course at Daytona Speedway for the Bowling 235. A $10 free bet is available to Colorado, Indiana, New Jersey, and West Virginia residents.
Chase Elliott is the defending champion and favorite at +350.
This will be a fun race for first-time motorsports bettors. With no qualifying runs, the first time they will take a trip around this track will be in the race. The race begins at 4 PM ET on Sunday.
