The NFL continues its gigantic stretch across the world, this time partnering with an online sports betting company in Latin America. Betcris, based out of Costa Rica, emerging as the newest teammate.
Joining Australia’s Tabcorp, Betcris will serve as the NFL’s second international sports betting partner. Throughout Latin America, the company will have the rights to use NFL trademarks. This includes brand exposure across NFL digital properties (NFL.com, NFL Fantasy app, and NFL social media channels).
“As our fanbase continues to grow in Latin America, it was important that we partner with a trusted industry leader in the territory,” said Christopher Halpin, NFL executive vice president and director of strategy and growth.
“Betcris’ capabilities in this important region, and its management team’s experience and commitment to the highest standards, made it clear that it was the right partner for the NFL. We look forward to working together to attract new and existing fans in these markets.”
Betcris, NFL Partnership
Betcris will be an official sponsor of the NFL International Series Games in Mexico in 2021. The terms of the deal were not yet available.
Back in July, Major League Baseball named Betcris as the official sports betting partner in Latin America.
“We are beyond thrilled to become the NFL’s first official betting partner in Latin America, and look forward to further elevating the experience for our users,” said Betcris chief executive JD Duarte. This represents the culmination of years of work to make Betcris a household name in Latin America.”
With this partnership, Betcris now enjoys a tremendous competitive advantage that serves our long-term goals well. The NFL has proven to be an ideal partner throughout this process, and we look forward to working together.”
Betcris will also be a presenting sponsor on the NFL’s free-to-play Pick’Em game. Additionally, the company will license the NFL’s official sports betting data feed to ensure that its customers get the best possible product from NFL betting markets powered by fast and reliable NFL data.
Sports Betting Partnerships on the Rise
The NFL isn’t the only league chumming it up in business partnerships with sports betting companies. In early September, the University of Colorado inked a deal with PointsBet to help facilitate some energy in the brand new Colorado sports betting market.
Deals between professional sports leagues and betting companies are just beginning. Leagues in the United States are growing their international popularity for deals like this with sports betting companies.
The NBA and NHL are the only two professional leagues in the four major North American sports without international sports betting deals. You would have to believe that the NHL finds a way to work with a Canadian-based company while the NBA may gear towards the Asian market.